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Good business: Aartisan Bakery and Academy owner Prema Martibalan showing a cake she baked. She is riding on social media to reach out to potential customers and those who want to learn baking.

INFLATION is making it hard for many people just right after some freedom from the Covid-19 pandemic that kept us locked up for so long.

But with higher prices of goods and services, it is becoming tougher for many to meet their monthly expenses.

Some will have to review their financial situation, cut their budgets and even find part-time work to supplement their income.

Of course, there are many part-time jobs around but suitability and timing is often the issue.

During the pandemic, many home kitchens were turned into roving kitchens to dish out meals because food is something everyone needs everyday.

If you are a good cook or a baker, it may be timely to dust off your recipe books to create what you could potentially sell to supplement your income by leveraging social media.

Many have done so and are making money from their efforts.

Roshan Bal is one of them who was forced to close down his brick-and-mortar business during the Covid-19 pandemic after suffering huge financial losses.

“Even though we had a failed business, our entrepreneurial spirit was still high and with the booming online marketplace in Malaysia, we knew selling products online was the way forward,’’ Bal said. He is the co-owner of Spebels with his wife.

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Both attended the HRDF Entrepreneurship course in 2020 over a weekend and decided to create their Spebels brand on social media.

They posted cooking videos using their own brand of chilli oil, nasi lemak mix and others.

“We have sold over 10,000 bottles of our products thus far,’’ Bal said.

Similarly, Prema Mathibalan’s passion for baking started at an early age of 11. By 14, she was making cakes as door gifts for weddings.

She is also riding on social media to reach out to potential customers and those who want to learn baking.

“Growing up seeing my mom baking has given me a lot of confidence and love towards baking,’’ Prema, the owner of Aartisan Baking and Academy, said.

Good business: Prema with some of the cakes she baked. Her passion for baking started at an early age of 11 and by 14, she was making cakes as door gifts for weddings.

Her advice is “make sure you have enough knowledge about what you want to bake and sell. It is not just for cakes but for whatever you want to do. Baking is worth the effort if it is done right.’’

Anna (not her real name) sells almond butter online. She moved from her house kitchen to a ghost kitchen (a cooking facility) because her orders were stacking up and she could not cope from her small kitchen.